In the last decade, it was not necessary for companies to have a Facebook account. It was used as an image attribute and not as a marketing tool or channel for sales. Even online shops didn’t use social media to market their products. What has happened since then? How can these powerful marketing platforms help businesses today?
What Does SMM do for your business?
It is difficult to imagine brands without a full-fledged social media promotion in 2022. Both large corporations and small businesses of 2-3 employees use LinkedIn, Facebook, and Twitter. Businesses from different business areas try to reach B2C and B2B markets. Each market has its own goals and requires different marketing strategies. This is where digital services providers step in and help you to drive maximum profits.
SMM is an effective way to interact with customers and draw new ones. It also helps build loyalty by sharing the culture and mission. Social media allows brands to be seen from a deeper perspective than TV ads and billboards.
According to the Global Web Index , 57.6% have an account on at least one social network. This is according to October 2021. There are approximately 5.22 billion users of mobile Internet today, which is more than 2/3 the global population. This is also the most financially stable part of the globe. Potential customers can shop online and share their opinions about the service with friends.
Businesses should pay attention to both organic promotion and paid advertisement on social media. Let’s now look at the ways that social media can help improve your marketing performance.
Attract traffic to the main platform
Marketers shouldn’t overlook social media and seek to increase traffic through it. There are proven methods for creating a marketing funnel, and driving leads via it. Native advertising is all about selling to the right audience. Your social media network members are more likely than visitors to your site for the first time to buy goods from you website. Google AdSense is a great tool for increasing traffic to your blog or affiliate marketing site. This is very profitable.
Viral Effect
Your post can become viral if it is funny, useful, or interesting. You will receive hundreds, if not thousands, of comments and reposts. This is all done for no cost. Advertising and other marketing tools are free. This results in increased visitors, subscribers and sales. However, viral content creation requires more time and effort.
Low Entry Threshold (Starting Cost)
You don’t even need any money to create a social media profile. For the most basic advertising campaign, $5 will suffice. This is something that any entrepreneur can afford. A company account is useless if it doesn’t have enough subscribers. You can invite them from your office or offline store, or offer discounts and other specials to attract them.
Wrapping up
Research has proven that customers’ ratings of brands are not just based on their experiences with them, but also on online reviews. Businesses can build a loyal customer base by using social media to share positive reviews about their products and services. This has a significant impact on the company’s growth and sustainability.
Social media can be used to build trusting and engaging relationships with customers and prospects, promote brands, and show their philosophy.
